互联网企业履行社会责任对财务绩效的影响

On the Influence of Internet Corporations Executing Social Responsibilities in Financial Performance

在互联网的高速推动下,网络的规模及其应用尤其是电子商务以及“互联网+”等一系列发展备受瞩目。然而近年来不断曝光的的网络安全事件、用户隐私泄露事件、网络造谣事件等使公众将目光转向了互联网企业所应承担的社会责任。通过采用规范研究与实证检验相结合的方法,对互联网企业履行社会责任与企业财务绩效之间的关系进行分析和研究,并提出相关建议。

With the high-speeding development of Internet,Internet scale and its application,especially E-commerce,“Internet+”,etc.are under much intense attention.While in recent years,a series of Internet security events,user privacy exposure events,online rumor events directed the attention of the public to the due social responsibility Internet corporations should take.The paper,applying both a normative research and empirical inspection,makes an analysis and research on the relations between Internet corporation taking social responsibilities and corporate financial performance,and then gives related suggestions.