融媒体在地方广播电视台的构建及发展——以晋中广播电视台为例

The Construction and Development of Integrated Media in Local Radio and Television Stations:Taking Jinzhong Radio and Television Station as an Example

解释了融媒体的概念及作用,简述了发展融媒体的重要性,详细介绍了晋中广播电视台融媒体平台的构建,探讨了地方广播电视台人才短缺的原因及对策。

This paper explains the concept and function of integrated media,briefly describes the importance of developing integrated media,introduces in detail the construction of integrated media platform of Jinzhong Radio and TV Station,and probes into the causes and countermeasures of local radio and TV station talent shortage.