中国品牌发展的区域差异及动态演进

Spatial Difference and Dynamic Evolution of Chinese Brand Development

研究目标:考察2005~2019年中国品牌发展的区域差异与动态演进趋势。研究方法:利用Dagum按子群分解的基尼系数法对中国品牌发展区域差异及其来源进行测算和分解,利用核密度估计法对其分布动态进行实证检验。研究发现:中国品牌发展存在明显的区域差异,区域内差异由大到小依次为西部、东部、中部和东北地区;中国品牌发展总体差异主要来自不同区域间品牌发展水平的巨大差距;无论是全国还是四大区域层面,中国品牌发展的绝对差异都在逐渐加大,在品牌发展水平整体提升的同时伴随着空间非均衡程度的加剧。研究创新:测度了中国品牌发展的区域差异及来源,刻画了其分布动态演进趋势。研究价值:为采取有针对性的区域品牌发展战略提供借鉴,并从品牌角度为促进区域经济高质量发展提供新视角。

Research Objectives:To reveal the spatial difference and dynamic evolution of Chinese brand development.Research Methods:Regional disparity and its sources of Chinese brand development are measured and decomposed by means of Dagum Gini coefficient,the dynamic evolution is measured by Kernel density estimation.Research Findings:The spatial difference of Chinese brand development is significant.The intra-regional difference from the largest to the smallest are the western,eastern,central and northeastern regions.The great difference among regions is the major source of the overall difference.The absolute difference of Chinese brand is increasing both in the overall and the four regions.The overall increase of brand value is accompanied by the aggravation of spatial disequilibrium.Research Innovations:This paper measures the spatial difference and its sources of Chinese brand development,and describes the dynamic evolution trend of its distribution.Research Value:This paper provides reference for the development strategy of regional brand,and provides a new perspective for the high-quality development of regional economy from the perspective of brand.