基于层次分析法的食用菌电商平台营销系统的改进模型

The Improved Model of Marketing System of Edible Fungi E-commerce Platform Based on AHP

针对食用菌电商平台营销策略的改进问题,基于层次分析法,设计了食用菌电商平台营销策略评价指标体系,并结合模糊综合评价模型对该评价体系进行了定量和定性分析,构建了评价模型。该评价模型能够科学、全面地反映食用菌电商平台的营销能力和发展情况,对提高食用菌企业和电商平台的营销能力具有重要意义。

Aiming at the improvement of marketing strategy of edible fungi e-commerce platform. Based on the analytic hierarchy process, the evaluation index system of marketing strategy of e-commerce platform for edible fungi is designed, and the quantitative and qualitative analysis of the evaluation system is carried out in combination with the fuzzy comprehensive evaluation model, and the evaluation model is constructed. The evaluation model can reflect the marketing ability and development of e-commerce platform of edible fungi scientifically and comprehensively, which is of great significance to improve the marketing ability of edible fungi enterprises and e-commerce platform.