摘要
包装构成了产品的门面,是消费者了解产品的重要途径,其承担着给消费者传递产品信息,让消费者初步了解产品的重要功能。通过分析菌类产业的发展现状,以及菌类包装设计的现状,从而明确包装设计对于菌类品牌发展的重要性。同时从材料和工艺、造型与结构以及视觉与编排3个方面探讨了菌类包装设计中融入传统元素的方案。
In the process of conversion of edible fungi products to commodities,packaging is an essential carrier for edible fungi products.The function of packaging is to display and express the inner products,so as to highlight individual differences.Most consumers are stimulated by the sense organs brought by the packaging of edible fungi,forming the concrete cognition and judgment of edible fungi products in the brain.Through the analysis of the development status of the edible fungi industry,as well as the status of edible fungi packaging design,so as to clarify the importance of packaging design for the development of edible fungi brands.At the same time,the scheme of integrating traditional elements into edible fungi packaging design was discussed from three aspects:material and technology,shape and structure,vision and arrangement.
作者
司浩
杨柳
SI Hao;YANG Liu(Hebei College of Science and Technology,Baoding 071000,China)
出处
《中国食用菌》
北大核心
2020年第2期187-189,192,共4页
Edible Fungi of China
基金
河北省教育厅2018年河北省高等学校人文社会科学研究项目(SQ182038)。
关键词
食用菌产品
包装
创新设计
edible fungi products
packaging
innovative design