移动互联网视域下社群乡村旅游优势要素及发展对策分析

Analysis on the Advantages and Development Countermeasures of Community Rural Tourism from the Perspective of Mobile Internet

乡村旅游是我国农业农村功能拓展的重要表现形式。"互联网+"对产业发展和人民生活产生巨大影响,移动互联网视域下的社群乡村旅游正逐步发展成为一种乡村旅游的新模式。该文从技术和市场两个维度分析了"移动互联网+社群"乡村旅游模式的优势要素,结合案例分析了社群乡村旅游的发展机遇、提出发展对策,以期为乡村旅游发展和乡村振兴提供借鉴。

Rural tourism has developed into an important form of the expansion of agricultural and rural functions in China. In a narrow sense, village tourism, leisure agriculture and agritourism are all included in rural tourism and become an important part of it. In recent years, "Internet +" has had a great impact on people’s life and industry, and community rural tourism under the vision of "mobile Internet " is gradually developing into a new mode of rural tourism. Combined with cases, the paper analyzes the advantages, basic features and opportunities of the development of the rural tourism model, so as to provide reference for the current rural tourism development and rural revitalization.