基于产业融合横店文化产业发展研究

Research on the Development of Hengdian Cultural Industry based on Industrial Convergence

产业融合作为一种经济现象,为重塑新的产业形态和培育新的经济增长点提供全新的动力模式。横店作为“文旅融合的先行样本”,积极探索影视文化与旅游业的融合发展,形成文旅融合基地化建设、产业化集聚、专业化发展、市场化运作、规模化经营的发展路径。创新是产业融合的内在要求,唯有创新才能进一步推动横店影视文化和旅游业的深度融合。

As an economic phenomenon,industrial convergence provides a new power model for industrial development and economic growth.The convergence and development of Hengdian film and television culture industry with tourism industry,traditional industry,modern agriculture and urbanization has paved a way for Hengdian film and television culture industry development in terms of base construction,industrial agglomeration,professional development,market operation and large-scale operation.Innovation is the essential feature of industrial convergence.Only innovation can promote the deep convergence of Hengdian film and television industry and cultural tourism industry.