我国航空运动产业发展研究

Study on the Development of Aero Sports Industry in China

通过实地调查法、专家访谈法等,对我国航空运动产业发展进行研究。当前我国航空运动产业发展迎来四大机遇:产业政策利好,经济水平保障,低空空域开放,行业体制改革;面临四大挑战:管理观念陈旧,基础设施匮乏,空域孤岛严重,社会认知度低。提出促进我国航空运动产业可持续发展的对策:深化体制改革,强化政策保障;加强人才和基础设施建设,夯实产业基础;做好赛事培育,打造自主品牌;注重市场营销,优化消费环境。

This paper studies the development of aero sports industry in China through?eld investigation and expert interview.As present,such development is faced with four opportunities:preferential industry policies,guarantee of economic strength,available low-altitude air spaces,and reform of industrial system.There are also four challenges:outdated management concept,insufficient infrastructure,severely isolated air spaces,and low social recognition.Countermeasures are proposed to promote the sustainable development of aero sports industry in China are as follows:to strengthen system reforms and enhance policy guarantees;strengthen the talent training and infrastructure construction to consolidate the industrial foundation;do a good job in event cultivation to create independent event brands;and to focus on marketing and optimize consumption environment.