我国部分体育学术期刊网络传播影响力评价现状及提升策略

Evaluation of the Influence of Some Chinese Sports Academic Journals on the Internet and the Promotion Strategies

随着网络出版的发展,网络传播影响力已成为评价体育学术期刊的重要指标。在自主型网站建设方面,多数体育学术期刊经历了从创建链接网页到自主型网站建设的发展过程。而微博、微信公众号和作者QQ群等的运用,进一步促进了体育学术期刊的数字化。从中国知网和体育学术期刊自主型网站2个角度分析了体育学术期刊网络传播影响力的评价现状。分析体育学术期刊网络传播的主要困境:部分体育学术期刊微信公众号有待完善;体育学术期刊的网站和"两微一端"建设有待加强;体育学术期刊网络信息更新与制作岗位配置不足。提出体育学术期刊网络传播影响力的提升策略:加强网络出版和重点论文的"两微一端"推送;充分发挥融媒体的网络传播作用;完善数字文献资源的开放存取途径;借鉴国外体育学术期刊扩大网络传播影响力的有益经验。

With the development of network publishing, the influence of network communication has become an important index to evaluate sports academic journals. In the aspect of independent website construction, most sports academic journals have experienced the development process from creating link web pages to independent website construction. The application of microblogs, We Chat public platforms and author QQ groups further promoted the digitalization of sports academic journals. This paper analyzes the evaluation status of the network communication influence of sports academic journals from two perspectives: CNKI and the independent website of sports academic journals. The main difficulties in the network dissemination of sports academic journals are analyzed: some We Chat official accounts of sports academic journals are in need of improvement;the website of sports academic journals and the construction of "two micro ends"need to be strengthened;and the network information updating and production of sports academic journals are insufficient.The paper puts forward the promotion strategies for improving the network communication influence of sports academic journals: strengthening the push function of "two micro ends"of network publishing and key papers;give full play to the role of network communication;improve the open access of digital document resources;and learn from the useful experience of foreign sports academic journals.