基于结合分析法的旅游产品选择偏好影响因素分析

Analysis of Factors Affecting Tourism Product Selection Preference Based on Combining Analysis Method

随着国内生活质量的不断提高,人民更加注重精神层面的需求,追求精神层面的满足,因此开拓文化市场将会变得非常重要。旅游产品作为文化市场的一个重要组成部分,它的供给对提高人们生活质量的重要性日益增强,探寻旅游产品属性对潜在旅游者旅游偏好的影响,具有理论意义和实践价值。采用结合分析法研究影响旅游产品选择的关键因素,在理论研究和实际调研的基础上,通过设定旅游产品的属性和属性水平,采用正交设计获得20种旅游产品类型,被调查者通过调查问卷对20种旅游产品类型进行排序,运用结合分析法中的Conjoint语句对排序数据进行旅游产品选择关键因素的测度,进一步得到各种模拟产品受消费者关注的程度和市场占有率,最后提出提高旅游产品质量的对策建议。

With the continuous improvement of the quality of domestic life,people pay more attention to the needs of the spiritual level and pursue the satisfaction of the spiritual level.Therefore,it will become very important to develop the cultural market.As an important part of the cultural market,tourism products are increasingly important in improving people’s quality of life.It is of theoretical and practical value to explore the influence of tourism product attributes on potential tourists’ tourism preferences.Uses the combination analysis method to study the key factors affecting the selection of tourism products.Based on the theoretical research and actual research,through the setting of the attributes and attribute levels of tourism products,orthogonal design is used to obtain 20 types of tourism products.The questionnaire sorted 20 types of tourism products,and used the joint statement in the combined analysis method to measure the key factors of tourism product selection in the sorted data,and further obtained the degree of attention and market share of various analog products received by consumers.Suggestions for improving the quality of tourism products.