运用“批判性思维二元分析法”定性识别与评估创业机会

Qualitative Identification and Assessment of Entrepreneurial Opportunities by"Critical Thinking Dual Analysis"

传统的创业机会识别和评估方法,用得最广泛的是蒂蒙斯的创业机会评价模型,是一种量化方式,比较适合于企业初创者。而对于刚刚步入创新创业领域的人来说,定量分析,不仅是难以做到,还会挫伤创业的积极性、贻误战机。如何定性识别和评估创业机会,快速把握创业最佳时点,是每个创业者急需掌握的技能。简要介绍了批判性思维二元分析法,并侧重如何运用该理论定性识别与评估创业机会——从2个基础维度,12个子维度,进行定性分析。该分析方法,不仅可以用在机会识别和评估上,还可以用在自我认知、团队组建、市场探索、商业模式设计、新企业选址等方面。对创新创业者,尤其是大学生们,有较好的学习借鉴意义。

Among traditional methods of entrepreneurship opportunity identification and evaluation,the most widely used is Timon's of entrepreneurial opportunity evaluation model,which is a quantitative method and is suitable for enterprise start-ups.And for those who have just entered the field of innovation and entrepreneurship,quantitative analysis is difficult to achieve and may dampen their enthusiasm and miss the optimum opportunities.How to identify and evaluate entrepreneurial opportunities qualitatively,and quickly grasp the best time to start a business is a skill that every entrepreneur needs to master.This paper briefly introduces the critical thinking dual analysis,and focuses on how to use the theory to qualitatively identify and evaluate entrepreneurial opportunities,and make a qualitative analysis from two basic dimensions and 12 sub-dimensions.This method can be used not only in opportunity identification and evaluation,but also in self-perception,team formation,market exploration,business model design,new enterprise location and so on.For innovative entrepreneurs,especially college students,it is a good suggestion.