大数据在物业经营管理中的应用研究

Researches on The Application of Big Data in Property Management

探索以大数据为基础的解决方案,是促进产业升级、提高企业经营管理效率的一个重要方向。物业服务企业虽然在长期经营管理服务中积累了海量的客户数据,但是利用效率低。借助在一线物业服务企业实习的机会,了解大数据在物业管理中的情况和业务需求,结合理论研究、实习经验及借鉴其他相关行业经验,本文给出将大数据应用于物业管理基础服务、企业内部运营管理、经营决策和定向营销等方面的场景与价值,进而提出了应用的对策建议,并概要阐述了大数据在物业管理行业应用的注意事项和未来发展方向。

Exploring the solutions that based on the data is an important means to promote industrial upgrading and improve the efficiency of company management.Property services companies have accumulated much customer data in the long-term operation,but which are used inefficiently.During the internship in such companies,author knows about the applicati on and busi ness requirements of big data in property manageme nt.In combi nation with theoretical research and practical experience,this paper points out that the application of big data in property management service,the operation of enterprise,operating decision and target marketing can improve management efficiency obviously.Further,this paper also puts forward the suggestions of the application and summarizes the notices and the development direction of big data in the future.