主流意识形态在高职学生中的宣传效果及对策

The Publicity Effect and Countermeasures of Mainstream Ideology among Higher Vocational College Students

采用问卷调查法,对748名高职学生进行调查,探索主流意识形态在高职学生中的宣传效果。结果表明:高职学生主流意识形态认同总体水平中等偏上,各维度发展水平不均衡;高职学生获取主流意识形态知识的途径排前4位的是:网络、电视、新媒体、课堂教育;高职学生学习主流意识形态知识的目的排前2位的是:学习知识、指导学习和生活;新媒体对主流意识形态的宣传效果显著优于课堂教育和传统媒体;不同媒介宣传主流意识形态存在问题表现不同。根据研究发现,提出高职院校主流意识形态宣传教育对策。

A questionnaire survey is conducted among 748 vocational college students to explore the publicity effect of mainstream ideology. The results show that the overall level of mainstream ideological identity is above the medium level, but the development of each dimension is not balanced. The top four ways for vocational college students to acquire mainstream ideological knowledge are network, television, new media and class teaching. The top two purposes for vocational college students to learn mainstream ideological knowledge are learning knowledge and guiding studying and living. The publicity effect of new media on mainstream ideology is significantly better than that of class teaching and traditional media. The problems of publicity of the mainstream ideology by different media are different. The corresponding countermeasures will be put forward according to the findings of the study.