档案文创产品商业化开发研究

Research on the Commercialization Development of Archives and Cultural Products

[目的/意义]近年来档案文创开发问题一直都是档案领域经久不衰的热点话题。本文力求从服装、餐饮、建筑几方面进行档案文创产品开发形式创新,更好的将档案文创融入到人们日常生活当中,提高档案文创的实用性。[过程/方法]以当前档案文化产品开发现状为基点,从分析档案文创产品商业化的实际意义出发,发现当前档案文化产品开发和推广的阻碍,根据所发现的实际问题提出相应对策。[结果/结论]顶层支持不足、人才结构不合理、档案开放不充分构成档案文创开发的阻碍因素,最佳策略是国家支持下加大档案开放力度,组建专业化文创队伍,并开展多元合作。

[purpose/significance]in recent years,the issue of archive cultural creation and development has always been a hot topic in the field of archives.This paper tries to carry out the form innovation of archival cultural creation product development from the aspects of clothing,catering and architecture,which integrate archival cultural creation better into People's Daily life,and improve the practicality of archival cultural creation.[Method/Process]Based on the current development of archival cultural products,this paper analyzes the practical significance of the commercialization of archival cultural products and puts forward the obstacles to the development and promotion of archival cultural products.[Result/Conclusion]Insufficient attention from the top level,unreasonable talent structure and inadequate opening of archives constitute the obstacles to the development of archives and cultural innovation.The best strategy is to increase the opening of archives with the support of the state,establish a professional team and carry out multiple cooperation.