宋明理学的传播观念研究

Research on Communication Concept of Neo-Confucianism

中国古代长期的超稳定社会一定离不开富有实效、饱含智慧的传播观念。贯穿于中国古代中后期的宋明理学的传播观念对于考察整个中国古代社会的传播观具有显著的代表性。宋明理学的出现凝聚着儒释道三家融合的基因,肩负着重建纲常的使命,其传播观念是中国封建社会中后期最为重要的精神交往原则。具体来说分为应然层面的传播价值和实然层面的传播观念与模式。其中,"仁"和"理"分别作为最根本的德行价值原则和规律价值原则;在此基础上衍生出了追求"悟"的非语言传播方式和"圆融""收敛""平淡"的传播美学标准。宋明理学的传播观念向内形成以自体传播为特点的传播观念,向外形成了高语境、文以载道的实用主义和圈层化传播三种观念。宋明理学传播观念通过编织士大夫的精神交往网络,以及参与构建封建社会意识形态而对中国古代超稳定社会的延续发生了显著作用。

The long-term ultra-stable society in ancient China must have been inextricably linked to effective and wise communication concepts. Communication concept of Neo-Confucianism running through the middle and late period of ancient China was significantly representative in examining the view of communication in entire ancient Chinese society. It condensed genes of Confucianism, Buddhism and Taoism and shouldered mission of rebuilding feudal ethics. Being the most important principle of spiritual interaction in the middle and late period of Chinese feudal society, it can be classified into communication values at theoretical level and communication concepts and modes at practical level."Benevolence"and"reason"were its most fundamental moral and law value principles. Derived from these principles, it developed the non-verbal communication method of pursuing"perception"and aesthetic standards of communication: harmony, restraining and plainness. It formed internally communication concept characterized by self-propagation, and externally three concepts of high context, text-based pragmatism and layered communication. Communication concept of Neo-Confucianism played a significant role in continuation of ultra-stable society in ancient China by weaving network of scholar-officials and constructing ideology in feudal society.