“聆听低音”:战时报刊舆论动员的另一种可能--以“一二·九”期间《大众生活》“大众信箱”栏目为例

Listening to Readers’ Voice: Another Possibility for Newspaper Public Opinion Mobilization During Wartime in the case of Public Mailbox Column of Public Life During the December 9th Movement

以《大众生活》"大众信箱"栏目对"一二·九运动"的报道为例,引入阅读史的视角发现,邹韬奋通过设置"大众信箱"这一栏目,给予读者发声的权利/力,表达他们的主体性诉求,使得"作者/文本"与"阅读/读者"这两个面向产生联结,进而共同演绎出了《大众生活》对于"一二·九运动"的媒介景象:即从慷慨激昂的情绪宣泄到理性冷静的分析思考,从新闻事件本身的报道上升到民族存亡问题的大讨论。这种"聆听低音"的互动形式,与传统自上而下的舆论动员相比,无论是在方式还是作用上都有着很大的不同,并因此激发出对新闻史研究现状与未来的若干思考。

Taking the report concerning the December 9th Movement in Public Mailbox column of Public Life as examples and observing from the perspective of reading history, this paper finds that Zou Taofen imparted readers the right/power to express their subjective appeals by setting up Public Mailbox column. As a result, the two sides of journalism, i.e.,"author/text"and"reading/reader", were joined to produce the media scenes concerning the December 9th Movement in Public Life. These scenes transformed the release of impassioned emotions into rational and calm analytic thinking, and the report of news event itself into discussions of national survival. Compared with traditional top-down public opinion mobilization, this interactive form of"listening to the readers’ voice"is quite different in terms of method and function, and thus has stimulated some reflections on status and future of journalism history research.