基于职业能力的网络营销课程教学研究

A Study of the Teaching of the Course of Online Marketing Based on Vocational Competency

网络营销是电子商务专业的核心课程。从职业角度看,网络营销是电子商务行业的重要岗位之一。网络营销是与教学内容和职业能力紧密相关的一门课程。在教学过程中,教师应根据网络营销的岗位要求完善授课内容和教学方法。网络营销课程应通过教学理念的创新、校企合作的深化、任课教师专业能力的提升、实践环节的加强、网络学习环境的构建、把握考核的灵活性等提升教学效果,更好地培养学生的网络营销职业能力。

As online marketing is one of the important jobs in the E-commerce industry,it is considered as a core course for the specialty of e-commerce that links teaching and vocational competency closely,which means that a teacher should improve his or her teaching and methods in accordance with the requirements of the job.In the paper below,it was proposed that students'vocational competence should be improved by means of innovating teaching philosophy,deepening school-enterprise cooperation,promoting teachers'professional skills,strengthening practical training,constructing online learning environment and controlling the flexibility of assessment,etc.