语境文化差异的应用研究

On the Application of Cultural Differences in Context

个体间的交流方式深受文化影响,人类学家霍尔根据个体对于语境的依赖程度将语境文化分为高语境文化和低语境文化,这两种文化在责任分配、冲突解决、交流沟通等方面都存在着显著差异。研究显示,造成这种差异的原因主要有历史和宗教两个方面。由于这种差异的存在,产生了许多相关方面的应用,其中在设计、谈判策略两个方面应用最为广泛。

Culture influences the communication between individuals to a considerable extent.According to Hall,an anthropologist,in his theory of individual dependence on context,a high-context culture differs significantly from a low-context culture in duty distribution,conflict settlement and information exchange,etc.due to their differences in history and religion.Owing to such differences,the theory has been applied in many fields,esp.design and negotiation.