视觉文化背景下商业插画教学研究

Teaching of Commercial Illustration in the Context of Visual Culture

随着社会的不断发展与进步,视觉文化背影下的商业插画作为一种信息传播方式,其表现形式越来越多样,应用领域越来越广泛,市场对插画人才的需求量也越来越大。高校作为商业插画人才的主要培养基地,应积极顺应市场导向,充分结合市场实际,不断调整和改进商业插画的课程设置、教学模式和教学方法,培养出满足市场需求的高素质插画设计人才。

Commercial illustration as a means of information transmission is extending its scope with more and more diversified forms along with the constant social development.To meet the demands over professional talents in the field,universities,as major training bases,should adjust and improve the educational program,teaching mode and methods in accordance with the changes.