环境议题:从预警到事故化传播的蜕变

Environmental Issues:Transformation from Early Warning to Accidental Transmission

当下的环境传播走向事故化模式。一些媒体关注环境突变造成的事故,将环境议题纳入单一事故化框架,逐渐固化为一种动态性媒体传播模式,疏离了预警和对环保问题多样化的挖掘。论文通过2005年前后一些权威纸媒对淮河下游某地化工污染的深入调查文本与2019年该地爆炸事故报道的比较,探讨造成媒体这一传播模式的外部与内部原因,发现事故如爆炸远比缓慢污染危害更被媒体关注,动态性反映成为主导模式,由此揭示当今媒体对环境议题的简化处理带来的预警缺失等不良后果。

At present,environmental communication is moving towards an accident mode.Some media are paying attention to accidents caused by sudden changes in the environment,and integrate environmental issues into a single accident-based framework.It is turning the environmental issues into a dynamic media communication mode,which alienates early warning and diversified exploration of environmental protection issues.This article compares newspaper reports on the chemical pollution in the lower reaches of the Huaihe River around 2005 with those on the 2019 explosion accident at the same place,and explores the external and internal causes of the media communication mode.It discovers that accidents such as an explosion would draw far more media attention than slow hazard like pollution,with dynamic reflection becoming the dominant model.The article reveals that the simplified handling of environmental issues by the media would result in undesirable consequences like the lack of early warning.