微信公众平台对环境健康促进的实践应用分析

Analysis of WeChat Official Accounts Platform in Environmental Health Promotion Practice

本文以微信公众号"环境与健康"为例,分析"环境与健康"微信公众号运营情况,探索微信公众平台在环境健康宣教方面的运营策略。"环境与健康"微信公众号自2015年2月-2019年7月共发布401篇微信文章,粉丝数量增长至20425人。通过分析图文统计数据,公众最常用的阅读途径为朋友圈转发阅读(43%),公众偏爱室内空气与健康方面的科普文章。借助微信平台组织3次宣教活动,其中"环境健康杯"绘画征文大赛投票活动增加粉丝12000人。针对环境健康类微信公众号提出了运营策略。

This study took the WeChat official account"Environment and Health"as an example to analyze the operation status and explore the operation strategy of the WeChat official accounts platform in environmental health propaganda and education.Up until July 2019,a total of 401 WeChat articles have been published,and the number of followers has increased to 20425.According to the analysis of graphic statistics,the most popular way for the public to read is to forward articles on WeChat moments(43%).The public prefers scientific articles on indoor air and health.With the help of WeChat platform,the authors organized three propaganda and education activities,among which the number of followers increased 12000 via the voting of"Environmental Health Cup"drawing and essay contest.As a result,the paper proposed operation strategy for environmental health WeChat official accounts.