广电中的大数据及融媒体技术应用策略分析

Analysis on theapplication strategy of big data and fusion media technology in radio and television

相对于新媒体来说,广播和电视是传统媒体中的代表媒介,拥有强大的客户和渠道优势,因此在传统媒体中占有领导地位。然而,广电媒体在新媒体的作用下,其用户群和适用范围逐渐缩小,并受到严重打击和威胁。基于上述原因,本文以广电媒体为研究对象,从大数据和媒体融合技术出发,分析广电媒体的未来发展方向和策略,以促进不同媒体的更好传播。

Compared with new media,radio and television are the representative media in traditional media,have strong customer and channel advantages and therefore occupy a leading position in traditional media.However,under the role of new media,radio and television media has gradually reduced its user base and scope of application,and has been severely hit and threatened.Based on the above reasons,this article takes radio and television media as the research object,and analyzes the future development direction and strategy of radio and television media based on big data and media fusion technology to promote better communication of different media.