互联网环境下企业品牌形象的创新研究

Research on the Innovation of Enterprise Brand Image Under the Internet Environment

设计来源于生活,生活影响着设计。就当代企业繁多的市场而言,没有一个好的VI设计,没有一个好的品牌营销方案,会制约企业的发展。伴随着互联网的高速发展,传统的企业品牌形象受到互联网的影响,企业的旧形象已经不适应新环境的发展。企业为寻求品牌价值的最大化以及品牌文化的可持续化,必须要在互联网时代的大环境下对企业品牌形象进行创新,为其增加强有力的品牌竞争力。论文就如何解决这一问题展开深入研究。

Design comes from life and life influences design.In terms of the contemporary markets of various enterprises,there is no good VI design,no good brand marketing plan,which restricts the development of enterprises.With the rapid development of the internet,the traditional enterprise brand image is affected by the internet,and the old enterprise image has not adapted to the development of the new environment.In order to seek the maximization of brand value and the sustainability of brand culture,an enterprise must innovate its brand image and increase its strong brand competitiveness under the environment of the internet era.This paper makes an in-depth study on how to solve this problem.