疫情过后对银行零售业务的浅思

Reflections on the Banking Retail Business After the Disease

2020年伊始,一场突如其来的新型冠状肺炎疫情扰乱了全国各行各业的发展步伐,包括人们的生活方式、思维和社会习惯。对于银行来说,客户的变化和营销模式的变化也随之而来。银行如何迎合这一局面并适应这一变化,做得更有温度、更有效率?论文一方面从银行一线人员作为行为主体做出了以客户为导向的营销策略和心理研究,另一方面从银行作为行为主体,针对客户、银行员工和零售发展方向作出了研究分析。

At the start of 2020,a sudden COVID-19 has disrupted the pace of development in all walks of life,including people's lifestyle,thinking and social habits.For banks,changes in customers and marketing patterns have followed.How can banks cater to this situation and adapt to this change,and do it in a warmer and more efficient way?On the one hand,this paper makes a research on customer-oriented marketing strategy and psychology from the perspective of front-line bank personnel as the subject of behavior.On the other hand,it makes a research and analysis on the development direction of customers,bank employees and retail from the perspective of banks as the subject of behavior.