区块链技术在旅游业中的应用价值与场景探析

Analysis of the Value and Scenario of the Application of Blockchain Technology in Tourism Industry

目前,随着大众旅游需求的不断升级,“到此一游”的踩点式旅游模式已经逐渐变得不再风行,体现旅游者兴趣差异化的品质旅游比重正在提升。在“互联网+”发展背景下,区块链技术具有透明度高、数据可溯源、不可篡改、可追踪性等众多卓越优点,可对旅游业中无法提供差异化供给、商家信用低、价格不明确、旅客维权难、基础设施管理差等困局逐一突破,推动旅游业向智慧化、透明化方向发展,对营造一个信用良好、发展健康的旅游交易市场氛围颇有裨益。论文简要介绍了区块链的基本原理,剖析区块链在旅游业的应用场景,从而讨论区块链+旅游的实际意义,为未来相关的研究提供借鉴。

At present,with the continuous upgrading of the public demand for tourism,the hasty tourism mode of"having traveled thus far"has gradually become less popular,and the proportion of quality tourism reflecting the differentiation of tourists'interests is increasing.Under the development background of"internet+",blockchain technology has many outstanding advantages such as high transparency,data provenance,non tampering,traceability and so on.It can break through the difficulties in the tourism industry,such as unable to provide differentiated supply,low business credit,unclear price,difficulty in safeguarding passengers'rights,poor management of infrastructure and so on,so as to promote the development of tourism industry in the direction of wisdom and transparency.It is beneficial to build a good credit and healthy tourism trading market atmosphere.This paper briefly introduces the basic principles of blockchain,analyzes the application scenarios of blockchain in tourism industry,so as to discuss the practical significance of blockchain+tourism,and provide a reference for future related research.