基于商场销售流水的“薄利多销”分析

The Analysis of Small Profits But Quick Turnover Based on The Sales Flow of Department Store

大型商场经营过程中会产生大量的销售流水记录,对其进行数据挖掘,可以得到商场整体以及商场销售的各类商品每天的营业额、利润、利润率、打折力度等指标,对这些指标进行相关分析和回归分析,可以得到它们之间的关系,进而判断“薄利多销”这一原则对商场整体以及商场销售的不同类型的商品是否适用。

Department store produces a lot of sales flow records.By data mining,we can get the daily turnover,profit,profit margin,discount intensity and other targets of the department store in connection with all kinds of goods sold in the department store.By correlation analysis and regression analysis,we can get the relationship among these targets,and judge small profits but quick turnover.