CBA队徽文化解析

CBA Team Emblem Culture Analysis

本文运用文献资料法、数理统计法和逻辑分析法,以队徽这种人类在体育实践过程中产生的文化现象为研究对象,分析了CBA球队队徽在物质文化、制度文化、精神文化方面的特质。研究结果表明:CBA队徽设计别致,主题鲜明,色彩艳丽,但多数队徽以凶猛动物和抽象动物或人物为主要元素,体现了中国传统文化中借凶猛野兽或神通广大的强者来作为团队的形象代言,以鼓舞气势;多数队徽自CBA创建以来都进行过大幅更换或修改。队徽的发展变化,体现出CBA发展过程中准入制度和产权制度的变化,反映出CBA由市场化到商业化健康发展的历程;队徽承载着运动团队的历史变迁,体现着团队作风和团结拼搏的精神风貌,凝聚着球员及球迷深厚的情感。

This paper analyzes the characteristics of CBA team emblem in material culture,institutional culture and spiritual culture by using the methods of literature,mathematical statistics and logical analysis. The research results show that:CBA team emblem design is unique,the theme is distinct,the color is gorgeous,but most of the team emblems uses fierce animals and abstract animals or figures as the main elements,reflects the Chinese traditional culture by the fierce beast or the powerful man with great powers as the image of the team to encourage momentum;most of the emblems have been substantially changed or modified since the CBA was created. The development of team emblem reflects the change of access system and property right system in the development process of CBA,and reflects the healthy development process of CBA from marketization to commercialization. The team emblem carries the historical changes of the sports team,embodies the team style and the spirit of unity and hard work,and embodies the deep emotions of the players and fans.