上海市冰雪运动发展路径研究

Research on the Development Path of Shanghai Ice and Snow Sports

文章采用文献数据搜集、逻辑论证推理等方法,以上海市冰雪运动事业的发展状况为研究对象。针对冰雪运动参与比例低、未来潜力大、冰雪项目消费需求大、冰雪产业规模增速快、相关政策相继出台的发展现状,分析得出上海市群众冰雪运动的发展路径是把握政策利好、打造上海市冰雪品牌效应、发展上海市冰雪产业经济、重视上海市校园冰雪运动。

Using literature collection,logical reasoning and other methods,the development of Shanghai ice and snow sports is the research object. Due to the participation rate for ice and snow sports is low,the future potential is large;the consumption demand for ice and snow projects is large;the scale of ice and snow industry is growing fast;relevant policies has been successively released. It also concludes the development path of Shanghai snow and ice sports,that is to grasp the favorable policy interest and build Shanghai ice and snow brand,develop Shanghai’s ice and snow industry economy,and pay attention to campus ice and snow sports.