触觉引导性在包装设计中表现形式的研究

RESEARCH ON THE FORMS OF TACTILE GUIDANCE IN PACKAGING DESIGN

探讨材料的触觉引导性应用于包装的设计形式。从包装材料的角度出发,综合目前有关包装设计实例,对“触觉引导性”进行概念界定,讨论其应用于包装设计中的必要性,并论证包装中应用触觉引导设计的表现类型。基于消费者的不同需求,从认知、互动、情感等方面分析触觉引导在包装设计中的应用形式。包装设计中,利用相关材料地触觉引导性能够引导消费者与产品进行认知体验、趣味互动、情感交流,借此满足消费者不同层面的需求。

To explore the application of tactile guidance in modern packaging design.From the perspective of packaging materials,combined with current packaging design examples,the concept of"tactile guidance"was defined,the significance of its application in packaging design was discussed,and the types of performance of tactile guidance design in packaging were demonstrated.Based on the different needs of consumers,the application of tactile guidance in packaging design was analyzed from the aspects of cognition,interaction and emotion.In packaging design,tactile guidance of packaging materials can guide consumers to have cognitive experience,interesting interaction and emotional communication with products,so as to meet consumers'needs at different levels.