微时代高校网络意见领袖的形成与引导路径

The Formation and Guidance Path of Network Opinion Leaders in the Micro Era

在高校应对校园网络舆情和保持校园安全稳定过程中,网络意见领袖发挥着重要作用。随着微时代的到来,新时代高等教育的使命更加艰巨,互联网技术的发展也推动了微时代的到来。从新时代高等教育的使命和意见领袖相关理论入手,分析高校网络意见领袖的形成和演进方式,可以从高校思想政治工作视角出发提出高校网络意见领袖的引导路径:打造思想政治教育"微课堂",增强主体话语表达的亲和力;打造思想政治教育"微平台",创新传播内容和传播方式;提高思想政治教育主客体的"微能力",主动占领微阵地。

Network opinion leaders play an important role in the process of universities dealing with campus network public opinion and maintaining campus security and stability.With the advent of the micro era,the mission of higher education in the new era is more arduous,and the development of Internet technology also promotes the arrival of the micro era.Starting from the mission of higher education in the new era and the related theories of opinion leaders,this paper analyzes the formation and evolution of network opinion leaders in universities.From the perspective of ideological and political work in universities,this paper puts forward the guiding path of network opinion leaders in universities:to build a“micro class”of ideological and political education to enhance the affinity of subject discourse expression;to establish a “micro platform” of ideological and political education to innovate the contents and ways of communication;to improve the“micro ability”of the subject and object of ideological and political education to take the initiative to occupy the micro position.