农村居民住宅节能投资行为发生机制研究

Research on the Occurrence Mechanism of Residential Energy-Saving Investment Behaviors of Rural Residents

建筑是节能的重点领域之一,建筑节能能够持续有效地节约能源。基于江西省农村居民调查数据,运用回归分析方法和解释结构模型(ISM),对农村居民住宅节能投资行为的发生机制进行回归分析。研究发现,节能习惯、节能意愿、中国传统文化价值观、面子文化、描述性规范、命令控制型政策对农村居民住宅节能投资行为有显著影响。其中,节能意愿、命令控制型政策是表层直接影响因素,节能习惯、中国传统文化价值观、面子文化、描述性规范是深层根源因素。

Architecture is one of the key fields of energy-saving,building energy conservation can continuously and effectively save energy.Based on the survey data of rural residents in Jiangxi Province,this paper conducts a regression analysis of the occurrence mechanism of the energy-saving investment behavior of rural residents in their residential buildings by employing the regression analysis method and the interpretive structural modeling(ISM).The results show that,energy saving habits,energy saving intention,Chinese traditional culture value,shame culture,descriptive norms and command-control policies have a significant impact on rural residents'energy-saving residential investment behavior.Among them,energy saving intention and command-control policies are the surface direct influencing factors,energy saving habits,Chinese traditional culture value,shame culture and descriptive norms are the deep root factors.