乡村振兴实施中的休闲农业发展对策研究——以浙江舟山南洞艺谷为例

Research on Development Strategy of Leisure Agriculture in Rural Revitalization--Taking Nandong Art Valley in Zhoushan,Zhejiang as an Example

乡村振兴战略的实施为我国新农村建设指明了方向,浙江省舟山市南洞艺谷推行美丽乡村建设的发展模式,取得了一定的成效。但当前社会经济不断发展,市场在逐步变化,消费者需求也随之变化,当地原有的产业融合度不高,发展后劲不足,基础设施建设不全,信息获取渠道少,这些问题已经不能满足人们日益增长的需求。本文基于南洞休闲农业发展的综合条件,探讨如何让南洞艺谷的休闲农业实现更高水平和质量的发展,通过从合理规划资源、完善基础设施、提升品牌优势、联动整合资源等方面着手考虑打造能够满足人们对美丽乡村建设日益增长的全面需求的休闲农业。

The implementation of the rural revitalization strategy has pointed out the direction for the construction of a new countryside in China.The development mode of beautiful village construction in Nandong Art Valley,Zhoushan City,Zhejiang Province,has achieved certain results.However,the current socio-economic development,the market is gradually changing,consumer demand is also changing,local integration of the original industry is not high,insufficient development potential,incomplete infrastructure construction,and lack of information access channels and other issues have been unable to meet the increasing demand of people.Growing demand.Based on the comprehensive conditions for the development of leisure agriculture in Nandong,this article discusses how to achieve a higher level and quality development of leisure agriculture in Nandong Art Valley.It starts by rationally planning resources,improving infrastructure,improving brand advantages,and integrating resources.Consider creating recreational agriculture that can meet people's growing overall needs for beautiful rural construction.