基于SWOT-AHP模型的化石类国家地质公园科普旅游开发研究——以贵州关岭化石群国家地质公园为例

Research on the Development of Popular Science Tourism in Fossil National Geopark:Taking the Guanling Fossil National Geopark in Guizhou as an Example

采用SWOT-AHP模型对关岭化石群国家地质公园科普旅游开发的内部优势、内部劣势、外部机遇和外部威胁进行分析,探究化石类国家地质公园科普旅游开发的不足以及今后开发的侧重点。分析发现:关岭化石群国家地质公园科普旅游开发资源、周边旅游业发展、政策、科普旅游产品、品牌知名度、客源市场等指标综合权重分别为0.5104、0.0605、0.0296、0.0719、0.0509、0.0488,在未来科普旅游开发中应采取"优势—威胁"发展战略。依据分析结果,提出了以资源优势为基础、开发差异性科普旅游产品、打造优质科普基地、推进申遗或申世工作、打造古生物品牌、多维度解说等建议,以期探索一种适用于关岭国家地质公园的科普旅游开发思路,为化石类国家地质公园的可持续发展提供借鉴。

SWOT-AHP model was used to analyze the internal strengths,internal weaknesses,external opportunities and external threats of popular science tourism development in Guanling National Geopark,and to explore the inadequacies of the development of popular science tourism in the fossil national geopark and the focus of its future development..Through the analysis,it is found that the comprehensive weights of the indexes of popular science tourism development resources,surrounding tourism development,policy,popular science tourism products,brand popularity and tourist market of Guanling Fossil National Geopark are 0.5104,0.0605,0.0296,0.0719,0.0509 and 0.0488 respectively.It shows that the development strategy of"advantage-threat"should be adopted in the future.Based on the analysis results,some suggestions are put forward,such as developing differentiated popular science tourism products,building high-quality popular science base,advancing the application for World Nature Heritage or Global Geopark,building paleontological brand and multi-dimensional interpretation and so on.The purpose is to explore a scientific tourism development idea suitable for Guanling National Geoparks,and to provide reference for the sustainable development of fossil national geoparks.