我国农产品追溯服务发展现状及对策

Current Situation and Countermeasures of Retroactive Service of Agricultural Products in China

农产品追溯是监管农产品生产过程、保障农产品质量安全的重要方式,完善的农产品追溯体系可以提高农产品生产的透明度,保障消费者的知情权。作为保障农产品质量安全的有效措施,农产品追溯体系越来越受到政府、社会和消费者的重视。本文介绍了我国农产品追溯体系的5种主要运作模式,即纯追溯服务、追溯+ERP系统、追溯+认证服务、追溯+营销服务、追溯+综合服务;并分析了我国农产品追溯行业的发展现状和存在问题,包括法律法规不健全、监管主体不明确、行业标准不统一、易发系统性风险、追溯系统建设成本高等;在此基础上,探究了农产品追溯未来的发展方向和市场导向,提出服务是农产品追溯的核心,为农产品追溯业务供应方开展农产品追溯业务提供了理论指导和模式借鉴。

Traceability of agricultural products is an important way to supervise the production process of agricultural products and ensure the quality and safety of agricultural products.A perfect traceability system of agricultural products can improve the transparency of the production process of agricultural products and protect the right of consumers to know.As an effective measure to ensure the quality and safety of agricultural products,it has been paid more and more attention by the government,society and consumers.This paper introduced five main operation modes of agricultural product traceability industry in China,namely pure traceability service,traceability+ERP system,traceability+certification service,traceability+marketing service,traceability+comprehensive service,then analyzed the development status and existing problems of agricultural product traceability industry in China,including imperfect laws and regulations,unclear regulatory subjects,inconsistent industry standards,systematic risks,and high cost of traceability system construction.On this basis,it explored the future development direction and market orientation of agricultural product traceability,and put forward that service was the core of agricultural product traceability,providing theoretical guidance and model reference for agricultural product traceability business suppliers.