摘要
虚拟偶像正在成为人工智能时代文娱产业的新热点。技术驱动下,虚拟偶像从最初的虚拟歌手拓展至虚拟主播以及人工智能虚拟偶像,样态日益多元。后现代消费主义粉丝文化狂潮下,偶像粉丝生态呈现拟象化趋势,为虚拟偶像的兴起提供了文化土壤。相比真人偶像,在技术想象力下,虚拟偶像更真诚、全能、专属、亲密。然而虚拟偶像的价值实现需要技术支撑,未来的虚拟偶像应当借助虚拟现实和人工智能,成为能够实现沉浸式交互的智能化人格化偶像。在讨论虚拟偶像的技术发展范式时需反思技术的合理性。
Virtual idol is becoming a new hot spot of entertainment industry in the age of artificial intelligence(AI). As a product of AI technology, virtual idols, driven by technology, have expanded from the original virtual singers to virtual hosts and AI virtual idols, with increasingly diverse patterns. In the post-modern consumerism fan culture, the idol fan ecology presents a trend of simulacrum, which provides the cultural soil for the rise of virtual idols. Compared with real idols, virtual idols are more sincere, omnipotent, exclusive, and intimate in technical imagination. However, the realization of the value of virtual idols needs technical support. In the future, virtual idols should make use of virtual reality and AI to become intelligent personality idols that can realize immersive interaction. When discussing the technological development paradigm of virtual idol, the rationality of technology should be reflected on.
作者
喻国明
耿晓梦
YU Guoming;GENG Xiaomeng(School of Journalism and Communication,Beijing Normal University,Beijing 100875,China)
出处
《上海交通大学学报（哲学社会科学版）》
CSSCI
北大核心
2020年第1期23-30,共8页
Journal of Shanghai Jiao tong University(Philosophy and Social Sciences)
基金
北京师范大学学科交叉建设项目“认知神经科学与传播学创新实验室”。
关键词
虚拟偶像
粉丝文化
拟象
人工智能
虚拟现实
virtual idol
fan culture
simulacrum
artificial intelligence(AI)
virtual reality
