智媒趋势下内容生产中的人机关系

Human-Machine Relationship in Content Production in the Era of Intelligent Media

智媒趋势下,媒体内容生产各环节中都会形成人机协同的新生产机制,从信息采集、信息审核、作品创作到内容分发。机器参与的内容生产在客观呈现事物、高效实现信息加工、促进知识生产和精准指导生产决策等方面具有一定优势,但机器创作只是一种计算性的创作,它与人的互动也是程式化的。面对机器的侵入,人需要保持自身在主观观察与描述、观点表达、意义创造、经验与直觉等方面的优势,保持人的内驱性表达动力及共情性交流能力。人机协同的内容生产中,机器虽然具有一定的拟主体性,但人的价值判断应引导机器的价值判断,并需要处理好人文精神与机器效率的平衡。

In the era of intelligent media, a new production mechanism of human-machine coordination will infiltrate into the whole process of content production, from information collection, information checking, creation of works to content distribution. Machine participation in content production has certain advantages in objective presentation of things, efficient realization of information processing, promotion of knowledge production, and accurate guidance of the decision-making of content production. However, machine creation is, after all, only a kind of computational creation, whose interaction with people is also stylized. Facing the infiltration of machines, the human being should maintain his own advantages in subjective observation and description, opinion expression, meaning creation, as well as experience and intuition. Besides, the human being should also maintain his internal drive in creation and ability in empathic communication. Although the machine has a certain quasi subjectivity, the value judgment of the human being should be put ahead of the value judgment of the machine, and the balance between human spirit and machine efficiency should also be maintained.