全域旅游背景下的县域旅游发展路径探析——以江西省丰城市为例

Development Path of County Tourism under the Background of All-area Tourism:Taking Fengcheng City,Jiangxi Province as an Example

经济新常态下,我国旅游市场平稳快速发展,发展全域旅游成为促进我国旅游业快速发展、提升国内旅游质量的重要之举,也是加快我国县域旅游高质量发展的重要方式.文章运用文献调查和实地调研的方法,对江西省丰城市旅游发展现状进行考察,针对丰城市发展全域旅游存在的服务体系薄弱、联动效应不强、景区互动较差等问题,从完善基础设施、打造衍生产品、串联主题游线、加大资金投入、引进多方支持等方面提出了相关解决方案.

Under the circumstance of the economic"New Normal",China's tourism market has been undergoing a rapid and steady growth.Therefore,it becomes a vital move to develop country-wide tourism as an effort to promote the business in speed and quality.Based on the field investigation of Fengcheng City's current tourism developing situation,this study focus on solving the problems of unsubstantial service system,weakness linkage effect and insufficient scenic interaction.It explores the following path to promote the tourism development of Fengcheng City:enhancing the infrastructure,creating peripherals,connecting theme tour lines,increasing investment,introducing various supports,etc.