中国森林认证(CFCC)采信状况——基于对消费者的问卷分析

Current Situation of China’s Forest Certification(CFCC) Acceptance--Analysis Based on Questionnaire

依据2017-2018年对消费者的问卷调研,基于森林认证采信的一般影响因素,分别对中国森林认证采信的现状进行了分析。结果表明:消费者的总体采信度尚需提升,增加消费者对CFCC的采信有很大空间。最后,就如何促进CFCC采信提出了加强国家林草局等政府部门合作等政策建议。

According to the survey results of consumers, forest management units and forestry enterprises and associations from 2017 to 2018, and based on the general influencing factors of forest certification and acceptance, the status quo of forest certification and acceptance in China was analyzed. The results show that the overall consumer acceptance is low and there is a lot of room to improve the consumer’s acceptance of CFCC;the shortterm economic benefits of forest management units after certification are not obvious, but ecological benefits have been obtained;most enterprises understand forest certification better, and are willing to accept and participate in forest certification. Finally, the paper puts forward some policy suggestions on how to promote the adoption of CFCC, such as strengthening the cooperation between the State Forestry and Grass Bureau and other government departments.