浅析我国B2C企业的发展现状与发展对策

A Brief Analysis of the Development Status and Countermeasures of B2C Enterprises in China

随着互联网科技飞速发展,电子商务等新兴产业如雨后春笋般迅速发展起来。而从中国的B2C电子商务迅猛发展可以预见,未来B2C电子商务的发展趋势将不可阻挡。为了能够更好地应对在B2C电子商务方面日趋激烈的竞争,提高其综合竞争力,对我国B2C电子商务企业的现状进行浅析,并对其未来的发展战略做一个简单的规划。

With the continuous and stable operation of the market economy and the rapid development of Internet technology, under the "new normal", China’s information technology is becoming more and more mature, and the process of modernization and informatization is speeding up.During this period, e-commerce and other emerging industries have mushroomed rapidly. From the rapid development of B2C e-commerce in China, it can be predicted that the development trend of B2C e-commerce in the future will be unstoppable. In order to better cope with the increasingly fierce competition in B2C e-commerce and improve its comprehensive competitiveness, this paper will analyze the current situation of B2C e-commerce enterprises in China, and make a simple plan for its future development strategy.