全域旅游视阈下赣南客家祈雨习俗的开发利用

Development and Utilization of Hakka Rain Praying Custom in Southern Jiangxi from the Perspective of Global Tourism

全域旅游就是要充分利用目的地全部的吸引物要素,为前来旅游的游客提供全过程、全时空的体验产品,从而全面地满足游客的全方位体验需求。本文通过对赣南客家人民间祈雨风俗的来历及方式等的简述,仪式中所呈现的赣南客家乡村普遍存在的信仰形态,体现了赣南客家旅游文化的多样性、包容性和传承性,对挖掘和展示赣南客家人传统的生产生活方式,助力今天赣南客家地区的全域旅游起着重要的作用。

Global tourism is to make full use of all the attraction elements of the destination,to provide tourists with the whole process,the whole time and space experience products,so as to fully meet the tourists'all-round experience needs.Through a brief description of the origin and ways of folk praying for rain of the Hakka people in southern Jiangxi,the belief patterns prevailing in the Hakka villages in southern Jiangxi presented in the ceremony reflect the diversity,inclusiveness and inheritance of the Hakka tourism culture in southern Jiangxi,and help to excavate and display the traditional production and life style of the Hakka people in southern Jiangxi today.Global tourism in Gannan Hakka region plays an important role.