全域旅游背景下远洋渔业小镇旅游发展路径研究

Study on the Development Path of Oceanic Fishing Town Tourism under the Background of Global Tourism

在全域旅游背景下,特色小镇建设也提出自身要求--产业鲜明特色、人文气息浓厚、生态环境优美兼具旅游与社区功能。通过SWOT分析,发现定海远洋渔业特色小镇的建设在区位条件、政策支持等有明显的优势,但在基础设施建设、旅游产品维度等方面也存在明显劣势。因此,建议在小镇旅游开发中将渔业与旅游产业相结合,挖掘、整合小镇的自然与人文资源,从而激发小镇的新活力。

In the context of global tourism,the construction of characteristic towns also puts forward their own requirements-the distinctive characteristics of the industry,the strong cultural atmosphere,the beautiful ecological environment,and the functions of tourism and community. Through SWOT analysis,it is found that the construction of Dinghai pelagic fishery towns has obvious advantages in terms of location conditions and government policy supports,but there are also obvious disadvantages in terms of infrastructure construction and tourism product dimensions. Therefore,it is recommended that the fishery and tourism industry should be combined in the development of the tourism to explore and integrate the natural and human resources of the town,thus stimulating the new vitality of the town.