广西独立学院市场营销专业校企合作模式研究

Study on School-Enterprise Cooperation Model of Marketing Major in Guangxi Independent College

目前,产教融合,全面提升人才培养质量,是应用型高校迫切要解决的问题。广西独立学院市场营销专业办学历史悠久,为社会输送了不少人才,赢得社会及用人单位的认可。在发展转型的契机下,广西独立学院市场营销专业应结合学院办学定位以及人才培养定位,以校企合作为平台,积极探讨校企合作新模式,以推进校企深度合作,提高独立学院市场营销专业学生的教育教学质量,以更好的满足社会和用人单位需求。

At present,the integration of production and education comprehensively improve the quality of personnel training,and it is an urgent problem for applicatio-oriented universities to solve. The marketing major of Guangxi independent college has a long history,which has provided many talents for the society and won the recognition of the society and employers. In transformation under the opportunity of development,independent colleges in Guangxi marketing major should combine school running orientation,the positioning of personnel training,for university-enterprise cooperation platform,and actively explore new cooperation pattern between colleges,in order to promote in-depth cooperation between colleges and improve the independent college teaching quality of education for students majoring in marketing,in order to better meet the demand of society and unit of choose and employ persons.