目标消费群体幸福指数模型

Target Consumer Group Happiness Index Model

任何营销都是有明确目标消费群体的营销,营销的对象只能是人或由人组成的组织。涉及人的营销就成为有思想、有道德、有灵魂、有鉴别、有境界的营销,是高阶营销。营销必须研究关于人的需求,人的需求在不同阶段从低级到高级有一个递进演变的过程,但不论在哪个阶段,即使是低层次的需求上也存在我们购买、我的消费是不是快乐的、愉悦的、高兴的、满足的,也就是是不是幸福的,营销的核心或营销的最高境界是幸福营销。本文从目标消费群体的幸福和内涵、幸福指数、幸福公式和目标消费群体的十商智力水平方面进行论述,力求在纷杂的市场营销环境中给营销人认识营销、策划营销以不同的启迪。

Any marketing is marketing with a clear target consumer group,the object of marketing can only be people or organizations composed of people.The marketing involving people becomes the marketing with thought,morality,soul,identification and realm,which is the high-level marketing.Marketing must study about human needs,the needs of people in different stages from low level to high level there is a process of progressive evolution,but no matter in which stage,even low levels of demand is also we buy,whether the consumption on happy,joyful,happy,satisfied,is happy,the core of marketing and marketing is the highest realm of happiness.This paper discusses the core of marketing from the aspects of happiness and connotation,happiness index,happiness formula and the intelligence level of target consumer groups,and tries to give people different inspirations in the complicated marketing environment.