公共数字文化服务需求影响因素研究

Research on the Factors Affecting the Demands of Public Digital Cultural Services

文章基于文献研究和公共数字文化服务特点,构建了公共数字文化服务需求影响因素的概念模型;通过问卷获取用户样本数据,并使用SPSS和AMOS软件进行分析,对相关假设和模型进行了验证。研究发现,资源因素、主体因素、基础设施和服务效能与公共数字文化服务需求呈正向相关关系,并根据研究结果提出了提高用户公共数字文化服务需求的建议。

Based on the literature research and the characteristics of public digital cultural services,this paper constructs a conceptual model of the factors influencing the demand for public digital cultural services.User sample data is obtained through questionnaires,while analysis is performed by using SPSS and AMOS software to verify relevant assumptions and models.The study found that resource factors,subjective factors,infrastructure and service effectiveness are positively related to the demand for public digital cultural services.Based on the results of the study,suggestions are made to increase users'demand for public digital cultural services.