近代国人对红十字标志的认知探析

Analyses of Chinese People’s Cognition on the Red Cross Logo in Modern Times

红十字是红十字文化的物化载体,国人对红十字标志的认知是透视红十字文化传播成效的一扇窗口。大体而言,近代国人对红十字标志经历了一个由排拒到接纳继而滥用的过程。因形似基督教标志,在近代排教反教甚嚣尘上的时代背景中,红十字标志遭到了国人的排拒。因特有的护身符效应,在战火纷飞的岁月,红十字标志逐渐被国人接纳,以保身家平安。与之相伴,红十字标志特有的光环效应,又引发了国人的普遍滥用。在这一过程中,国人对红十字标志的认知逐步深化,并作了多元解读。国人对红十字标志的反馈如实映射出近代西方在中国的两重性以及国人的复杂心态,也折射出中国红十字事业的多元面相。

The Red Cross logo reflects the Red Cross cultures.Chinese people’s feedbacks on the Red Cross logo represent the diffusion effects of the Red Cross cultures in China.In modern times,Chinese people’s feedbacks on the Red Cross logo have experienced a transformation process from rejection to acceptance to overuse.Due to its resemblance to the Christian symbol,the Red Cross logo was rejected by Chinese people in the period of anti-Christianity.In the war periods,the Red Cross logo was accepted by Chinese people because it was used to save people’s life.However,the logo has been over-used by Chinese people in recent years.Chinese people have gradually deepened and diversified their understandings of the Red Cross symbols.The feedbacks of Chinese people on the Red Cross logo largely reflect the two aspects of the Western society,the complicated mentality of the Chinese people,as well as the diverse aspects of the enterprise of the Chinese Red Cross.