吉祥图案在手机社交中的延展探析

An Analysis of the Extension of Auspicious Patterns in Mobile Social Contact

手机社交中的吉祥图案有着丰富的传统民俗文化和当代流行文化元素。文章通过形式重构和内涵扩展,对吉祥图案在手机平台上的新变化进行了梳理和分析,认为在当代的互联网和社交媒体时代,传统吉祥图案与时俱进,产生出新的形式、新的寓意和新的传播特征,具有了强大的公共性和广阔的覆盖范围,有必要对传统吉祥图案在当下的变化进行重新审视。

Auspicious patterns in mobile social contact were rich in traditional folk culture and contemporary pop culture elements.The present article sorted out and analyzed the new varieties of auspicious patterns on the mobile phone platform through form reconfiguration and connotation extension and believed that in the contemporary era of Internet and social media,traditional auspicious patterns kept pace with the times and evolved new forms,new meanings and new communication features with strong public characters and broad coverage.It was necessary to review the new varieties of traditional auspicious patterns at present.