基于鄂伦春族非遗文化的文创产品设计与开发

Design and Development of Cultural and Creative Products,Based on the Intangible Cultural Heritage of the Oroqen Nationality

鄂伦春族非遗文化是其传统生活方式与精神价值的载体,为文创产品的设计与开发提供了巨大的资源宝藏。依据市场需求,制定相应的策略,挖掘非遗文化,塑造文创产品独特价值,增强消费者的文化认同和精神体验,带动本地区文创产业的发展,创造新的经济价值,以推进非遗文化的传承与创新。

The intangible cultural heritage of the Oroqen nationality is the carrier of its traditional lifestyle and spiritual value,providing a huge resource treasure for the design and development of cultural and creative products.Based on market requirement,in order to promote and innovate intangible cultural heritage,it is necessary to adapt corresponding strategies,explore intangible cultural heritage,develop the unique value of cultural and creative products,enhance consumers'cultural identity and spiritual experience,drive the development of cultural and creative industries in the area,and create new economic values.