博弈与重构:澳门回归二十周年电影产业分析

Game and Reconstruction:Film Industry Analysis on the 20th Anniversary of Macao’s Return

澳门电影产业尚未形成完善的产业链运作模式,从电影投资、制作发行到消费者终端都处于起步阶段,市场化运营程度不高。澳门地理区位和文化产业发展的特殊性导致电影产业内容创作、生产成本、发行营销、受众消费方面存在较大问题,文章通过对澳门电影产业市场化运营现状及现存问题进行分析,依据产业链结构构建澳门电影产业差异化发展路径。

Macao's Film Industry has not yet formed a complete industrial chain operation mode,from film investment,production and distribution to consumer terminals are still in the initial stage,and the marketization operation degree is not high.Due to the geographical location and the particularity of the development of cultural industry in Macao,there are big problems in the content creation,production cost,distribution marketing and audience consumption of the film industry.Based on the analysis of the current situation and existing problems of the marketization operation of the film industry in Macao,the differentiated development path of the film industry in Macao is constructed according to the industrial chain structure.