微文化背景下思想政治教育话语转型论析

Study on the Discourse Transformation of Ideological and Political Education under the Microcultural Background

微文化背景下,QQ、微信、微博、小红书、抖音等盛行。由于微文化自身存在的全民狂欢性、生活性、碎片性等独特的属性,影响着人们的生活、交往、思维方式,在催生“小团体”“网言网语”的同时也削弱了教育者的权威,这使得思想政治教育话语的转型成为必要。转型道路并不是康庄大道,存在着教育者“独角戏”乃至哗众取宠的窘境。鉴于此,在思想政治教育话语转型的过程中,应坚持严肃性与时尚性相结合、思想性与通俗性相结合、社会性与个体性相结合的策略。

In the micro-cultural context,QQ,WeChat,Weibo,Xiaohongshu,Douyin and other micro-things are popular.Because of the unique attributes of carnival,life,and fragmentation of the micro-culture itself,it affects people’s life,communication,and thinking.While spawning“small groups”and“network speech and language”,it also weakened the authority of educators,which made the transformation of ideological and political education discourse necessary.But the road of transformation is not a smooth avenue.There is a dilemma of educators’“one-man show”and publicity.In view of this,in the process of discourse transformation of ideological and political education,we should adhere to the strategy of combining seriousness with fashion,combining ideology with popularity,and combining sociality with individuality.