融媒体背景下地方电视媒体的发展路线探究

Research on the development route of local TV media in the context of integrated media

融媒体背景下,地方电视媒体面临着全媒体发展路线的选择问题,这不仅需要进行融媒体技术改造升级、打造良好的传播渠道,更需要解决节目内容和产品质量的提升.部分地方电视台的发展经验和抖音短视频的传播实践表明,随着媒介平台日益过盛,观众将回归到媒介的内容本身,拥有高质量内容的媒体将具备更好的市场表现.

Under the background of media convergence,local TV media are facing the problem of choosing the development path of all-media.Not only do they need to transform and upgrade the media technology and build a good communication channel;they also need to address the improvement of program content and product quality.The development experience of some local TV stations and the practice of spreading short-dull video shows that as the media platform becomes more and more prosperous,audiences will return to the content of the media itself,and media with high-quality content will have better market performance.